G. Fox Wedding Dress
By the 1940s, large department stores, like G. Fox & Co. of Hartford, had become landmarks in their communities. G. Fox provided “one stop shopping” for its clientele and was known for its superb products and customer service.
On September 27, 1941, G. Fox customer Barbara Doty paid $29.98 for the dress she would wear to marry Francis Kane in Thomaston, Connecticut the following month. The wedding dress, made by the New York Dress Institute, typifies the sleek, sophisticated style of the times. Made of cream colored rayon satin, the gown’s long sleeves, sweetheart neckline, and long trained skirt created an elegant silhouette for Miss Doty’s big day. The simple refinement of the gown and the reasonable price is a tribute to the American practicality of the Depression and World War II eras.
The Connecticut Historical Society has other materials—artifacts, documents, photographs, and oral histories—related to G. Fox & Co., its products and employees, longtime President Beatrice Fox Auerbach, and the Fox and Auerbach families. To find out more, visit the Remembering G. Fox & Co. online exhibit.